1. Personal Data
Personal data (also “Personally identifiable information”) includes individual information by which you as a natural person are or can be identified by, e.g. your name, address, telephone number, email address or date of birth, as well as information which does not reveal your name, but which relates to you or your device and enables you to be treated individually. Non-personally identifiable data is information that cannot be connected to your real identity, e.g. the number of users visiting our website or any other kind of aggregated information.
2. Collection of personal data and other information
The way you get in touch with Attrace stakeholders or technologies and services determine the scope of how personally identifiable information on you or other information is collected and processed. This Privacy Policy aims to keep you informed which personal and other kinds of data is received, why it is used and your rights in respect of that data. Data as a general term may include all kinds of information such as your name, your address or information on your device (e.g. your operating system or browser).
2.1 When visiting the Attrace website www.attrace.com
The Attrace webservers temporarily log traffic data provided by the device you use to enter the Attrace website (including the host name (IP address) of the requesting computer), date, time and duration of your visit, data specifications of your browser and operating system as well as the name of your access provider, and the website you were referred from to the Attrace website (so called Referrer URL). This information is stored in a log file until it is automatically deleted in accordance with the retention policy. The collection and processing of this data is carried out for the purposes of facilitating the use of the Attrace website (connection set-up), understanding how visitors use it and to ensure the security and stability of the Attrace systems as well as the technical administration of the network infrastructure. Attrace does not record your name, address, telephone number or email address, unless voluntarily provided by you, e.g. as part of signing up with the Attrace ecosystem.
2.1.1 Cookies
Attrace uses cookies on the website to optimise its usability. Cookies are small text files that are sent from our servers to your browser to be stored on your device (laptop, tablet, smartphone or similar). Cookies do not cause damage to your device, do not contain viruses, trojans or other malicious software. The cookie stores information, which is linked to the respective device used. This does not mean, however, that we store personal information about you or are aware of your identity. In general, cookies help to improve and optimise the usability of websites and other online services, including own websites and online services and those of others. The Attrace use of cookies is strictly compliant with any applicable cookie and data privacy legislation. Many Internet sites and servers use cookies. Most cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to differentiate the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID. Through the use of cookies, the Attrace team can provide the users of this website with more user-friendly services that would not be possible without the cookie setting. Cookies allow, as previously mentioned, to recognize websites users. The purpose of this recognition is to make it easier for users to utilize our websites. The websites user that uses cookies, e.g. does not have to enter access data each time the websites is accessed, because this is taken over by the website, and the cookie is thus stored on the user’s computer system. You may, at any time, prevent the setting of cookies through our websites by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, previously set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, it may not be possible to use all the functions of our websites.
2.1.2 Analysis: Google Analytics
Attrace uses Google Analytics which is a web analysing tool for the purposes of the adequate design and continuous optimization of the Attrace website. Google Analytics works with cookies and creates pseudomonysed usage profiles, which enable an analysis of your use of the Attrace website. Information stored in such cookies (such as browser type/version, operating system used, referrer URL, Hostname of the accessing computer, time of server request) are usually transmitted to and stored on Google’s servers in the USA. Due to the activation of the IP anonymization (IP masking), Google will truncate and therefore anonymize the IP address of your device within the European Union or the European Economic Area.
2.2 When you are joining Attrace or have joined already
2.2.1 Registration in the Attrace ecosystem
You might need to register in the Attrace ecosystem in order to obtain special access to the technologies and services. If you register in the Attrace ecosystem, all data, including personal data, which has been provided by you such as your name, address, telephone number or email address will be recorded. Attrace does not record any further personal data other than voluntarily provided by you. Attrace may also collect information on the device you are using to enter possible Attrace User Interface pages such as your operating system and browser of your device. Attrace uses all such data in order to comply with the agreements with Attrace users, or in the pursuit of the legitimate interest of fraud prevention and proper administration.
2.2.2 Google Analytics
Attrace will use Google Analytics which is a web analysing tool of Google Inc. on the Attrace main websites.
2.3 When using Attrace technologies and services via websites and online services of our clients
2.3.1 The Attrace basic referral layer proposition
The basic Attrace referral layer technology proposition does not require any cookies or fingerprinting.
3. Processing and use of personal data
Attrace uses personal data provided by the Attrace users only for administration and providing the Attrace technologies and services, for responding to Attrace user enquiries and, where applicable, executing the agreement between a Attrace user and Attrace. Attrace stores personal and any other kind of data strictly in compliance with applicable data protection and privacy legislations and will prevent unauthorized access to data to the best of the Attrace abilities. Provided you have given your consent or have not objected – where legal provisions allow so – Attrace may use your personal data for advertising and market research. By registering with the Attrace ecosystem you give your consent that Attrace may contact you via email in order to provide you with information on Attrace offers. Of course, you may withdraw your consent at any time. Attrace will not transmit data to any third parties unless you have given your consent thereto or the transmission is made to state institutions on the basis of mandatory national legislation.
4. Data security
Attrace takes all technical and organisational security measures required to protect your personal data from loss, unauthorised disclosure or other forms of misuse. Data is stored in a safe environment that is not open to public access. Your personal data may be encrypted before transmission in certain cases (e.g. processing your login data). This means that – support by your browser provided – communication between your device and the Attrace servers will include recognized encryption measures. The Attrace IT team has been trained in privacy matters and in dealing with data and information, which they gain access to in a responsible manner.
5. Individual Rights, Access, rectification, deletion and blockage
You have the right of access to your personal data at any time and may request rectification or erasure of your data. In case you registered on the Attrace website, you may use your client account to exercise these rights. While observing applicable privacy legislation Attrace will erase your data without any action required by you, if retention of your data is no longer necessary for the purpose pursued or retention is no longer allowed for any legal reason. Attrace may restrict processing instead of erasing your data where legally not allowed to erase (e.g. legal obligations to maintain your personal data).
6. Amendments
Attrace may modify this Privacy Policy and the data security provisions from time to time, in particular if new laws and regulations need to be adopted or if amendments are regarded as reasonable.
7. More information about privacy regulations
For more information on applicable privacy regulations, you may refer to: EU General Data Protection Regulation: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=uriserv:OJ.L_.2016.119.01.0001.01.ENG
8. Questions / Contact
Please email any questions regarding this Privacy Policy, requests for further information on how we process your data, suggestions and possible complaints to compliance@attrace.com.